Features of the building materials market

The construction market is an open organization and economic system: during commodity

The construction market is an open organization and economic system: during the commodity-market relations, the participants realize their mutual economic interests (Investors, customers, contractors, developers, building materials production enterprises, etc.);

The construction market as a system includes:

  • persons (elements) on the construction market;

  • objects of market relations;

  • the infrastructure of the complex of buildings on the market;

  • market mechanism;

  • government control, regulation and self-regulation of the market;

In turn, participants (elements) of the construction market are: investors, customers, contractors and engineering research organizations, scientific institutes, industrial enterprises of building materials, products and structures;

The objects (objects) of market relations are: construction products (construction structures, objects and their complexes, etc.); construction machinery, vehicles, energy, technological and other equipment;

The driving force of the market mechanism is the existence of supply and demand; State shall establish and regulate

Depending on the actors institutional construction of the market and its infrastructure based on tax liabilities, subsidies, anti-monopoly measures, depreciation, etc.

The main systems in the construction market are the following:

– knowledge of the needs in the field of construction products of potential customers (investors);

– the possession of information on current production capabilities of construction organizations, the specifics of their work, loading, value (cost) of the work performed by them (database of construction organizations);

– has information on the volume, scope, quality, prices of manufactured building materials, products and projects (industrial enterprises bank building materials) of;

– having information about the construction labour market;

– possession of information on investment projects that have commercial relevance

Segmentation of the construction products market – a complex process; To ensure getting the desired result, you need to follow some rules:

– between users must be significant differences form segments;

– Each segment should be clearly limited;

– construction company should be able to determine the characteristics and requirements of users;

– The segments selected must be large enough to ensure the necessary profitability;

– segment should be available to work with effective marketing techniques.

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